Standing out in the market? This is how Trucks Roosendaal does it
Trucks Roosendaal is a family-run business based in Roosendaal. The company specialises in the worldwide sale of used trucks, tractors, rigids, semi-trailers and trailers. Trucks Roosendaal uses retargeting through TrucksNL in order to stand out more among other companies in the trucking industry.
How it all started
Trucks Roosendaal was founded in December 2012 by father Jeroen van Opdorp and son Glenn van Opdorp. Jeroen had his own trade in commercial vehicles for many years. After several successful years, he decided to sell the business and retire. His son Glenn has always had an interest in the automotive industry and started Trucks Roosendaal with his father after his studies at the age of 19.
“We immediately contacted TrucksNL to build our website and to advertise in order to be visible online as quickly and well as possible” says Glenn.
What started as a small-scale business with just 7 trucks has now grown into a thriving business with 10 employees and a stock of around 500 vehicles.
Global sales
TrucksNL gives Trucks Roosendaal the opportunity to increase their brand awareness abroad “We sell 95% of our stock to buyers abroad” says Glenn. Through retargeting, we can target advertisements for Trucks Roosendaal to their specific audience. For example, we can target a country, province or city.
Greater brand awareness
Trucks Roosendaal has started retargeting TrucksNL because, besides generating more conversions, they also want to increase their brand awareness. “We want to keep up with the modern world in terms of marketing. So that our brand awareness keeps increasing among (potential) customers,” says Glenn.
